DIGITAL FACTOR
... Digital and Deviant - Interview by Dominic Lynch ...

... Digital and Deviant - Interview by Dominic Lynch ...

Creating their first mix tape in 1993 'Suiciety' led them towards support artists such as 'Placebo' with 1994 seeing the production of their first Mini Compact Disc and them performing on East German television chart show 'MDR'. The polish show at 'Klodzko' did not take place due to sabotage by Catholic fanatics damaging the venue and threatening the bands. The years drove past and saw 'Tino Schmitt' resigning in the early 2000s and the joining of 'Guido Litke'. The 2000 era also saw the return to their harsh EBM beats with 'Look Back To Go Forward', as well as a show in Poland having Catholic fanatics sabotage the venue and throw threats at them as well as fellow bands such as 'Diary of Dreams, which led to the show being cancelled. 2010 saw 'Leo von Leibnitz' replace 'Thorsten Heise' as his time dedication to the band was limited, bringing in September 2011 their newest release 'Trialog' hitting the shelves.
Laying back in the garden outside the 'Szene' venue in Vienna, whilst Leo calls his mother arranging for some new undergarments to be sent to him, 'Mike Langer' the original member sits back in some weathered white picnic table chairs with Guido to tell 'Neuwelt' listeners about themselves.
Who has the camper van? Mike: We do, travelling separately in the camper van has had big advantages, such as being faster, more comfortable an environment, shower and the ability cook while Rico drives like he needs to set a lap time on the Autobahn; whilst in FLA tour bus they just have their toilet and because it is a bus, it has a speed limiter on it so we can get to venue quite a bit earlier.
Where did the name Digital Factor come from? Thorsten had a project called Digital Front and I had a project myself and we put the two together, but the combination needed a new name. So I remember we were in the car and driving up where we are from and saying whilst driving that we needed something that expressed the digital factor in our music and I think it was Thorsten though I cannot remember who exactly, that suggested why don't we take that name 'Digital Factor'?
How is it going with FLA? Mike: Well we're having a good time and it has been a good opportunity to promote our new album.
What can we expect from the new album release? Mike: Leo has joined the team and has been in charge of production job for the album and I think you can hear this.
Leo: I think it was a difficult approach because I was confronted with songs which had already been taken as rough tracks, and then we jumped in to find new sounds and edit the harmonics of the lyrics. For me it was a different approach, as I didn't write the songs I just started at a later point in the production. I think it was a really cool new way of communicating and working together that's the main thing, as well as it giving birth to an intense communication in the studio and intensive work on the songs.
Mike: This much more the down to the situation of us all being at the same place at the same time to produce than in the past and this album we made various layouts and then we came together in Leipzig to record.
Who is the go to guy of the band? Mike: Well I think that goes to our man Rico, he's our driver, light technician and our social worker so if we want to cry or talk about private things we can just go to him.
How long did it take to produce the new album for you then, if you all had to come together it must have been quite hard? Mike: I think it was a really short. Even though we had a change in the band which meant restructuring and managing it more carefully at the beginning which uses time, we had worked together with Leo before, so the first song was done in November and it was complete by June, the time was very creative for us.
How important is the website for you? As the Digital Factor website is filled with quite a bit of media content? Mike: We were actually talking about the importance of bands having a website, as is there really any need for one when you have such a free marketing tool such as MySpace? We can't understand why such a company as MySpace can lose so many hits in the past year, so I think now bands need to reconsider having their own website and I think our website is a very import interface in the connection between the band and the fans. We use promotion by allowing free downloads to some of our tracks in exchange for their email address allowing us to have a marketing material list. Though also there is the power of Facebook and YouTube which allows for quick update interactions with the band and video footage of us and how the band is doing. We have been using it for tour reports and afterwards we can use anytime during the day for updates on what the band is up to.
Do you have a copy of the new album?
Sure we have :)
Any message you want to give to your fans?
Please stay tuned and I hope you like out new album!
www.digitalfactor.de | www.myspace.com/digitalfactor
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Sure we have :)
Any message you want to give to your fans?
Please stay tuned and I hope you like out new album!
www.digitalfactor.de | www.myspace.com/digitalfactor
Share